Victoria Beckham Beauty
Designed VB's first in-store merchandising unit for Bergdorf Goodman in collaboration with Decon33 Designs. Developed a modular counter display with a fixed base and tiered, shopable platforms, allowing for easy product updates and seamless integration of new launches
Designed a series of hero vitrines to highlight seasonal products, creating elevated moments the drew attention to the key launches within the retail environment.
Dior Rouge In-store Experience
Created a Dior Rouge pop-up at Saks Fifth Avenue to support the Rouge Ultra Care launch, designing a full-service sampling counter with artist-led application. the experience was anchored by a custom social moment, complete with a branded backdrop and bespoke furniture to encourage engagement and social sharing.
Dior Prestige x Saks 5th Ave
Designed and led the install of a Dior Prestige Skincare takeover at Saks 5th Ave, for the launch of the Rose De Granville collection, Dior's most premium skincare line centered around it's rare regenerative rose extract. Created four large-scale merchandising displays featuring ingredient storytelling, educational visuals, and product focused moments that highlighted the science and luxury behind the collection. Partnered closely with vendors and the Saks team to execute the installation, helping drive one of Saks' strongest Dior Prestige sales performances.
Led the transformation of the Sak 5th Ave beauty bar into a Dior Prestige experience, featuring dedicated stations for Dior Beauty ambassadors, each with custom bio and photo elements. highlighting talent including Ricky Wilson, Dior International Celebrity Makeup Artist.
