Gemini in Chrome — AI-Powered Everyday Discovery
Concept Development • Lead Designer • Motion Design • AI-Assisted Creative Production
Created a modular campaign system for Google Gemini in Google Chrome focused on how Gen Z iOS users use AI to save time, reduce friction, and make faster everyday decisions. The concept centered on practical, high-frequency behaviors — shopping, planning, learning, discovery, and real-time information — rather than traditional “AI assistant” messaging.
Featured Use Cases:
Thrift shopping itinerary planning
Haircut and style comparison
Coffee shop discovery for remote work
Hiking and calendar planning
Simplified chemistry learning
Running shoe recommendations for long-distance training
Creative Approach:
The visual system balanced utility with personality, using conversational prompts and relatable browsing scenarios to demonstrate Gemini’s contextual capabilities in a lightweight, accessible way for mobile-first users.
The visual system balanced utility with personality, using conversational prompts and relatable browsing scenarios to demonstrate Gemini’s contextual capabilities in a lightweight, accessible way for mobile-first users.
AI-Assisted Workflow:
•Image generation created using Google Nano Banana
•Motion payoff sequences generated with VEO 3.1
•Designed scalable creative templates supporting both static and animated executions
•Developed storyboard concepts for motion-based product storytelling
•Image generation created using Google Nano Banana
•Motion payoff sequences generated with VEO 3.1
•Designed scalable creative templates supporting both static and animated executions
•Developed storyboard concepts for motion-based product storytelling
Deliverables:
•Standard social static campaign assets with some bespoke sizes
•Animated social executions
•Modular design system
•Storyboard exploration for running-shoe campaign concept
•Standard social static campaign assets with some bespoke sizes
•Animated social executions
•Modular design system
•Storyboard exploration for running-shoe campaign concept
This project explored the intersection of AI-assisted workflows, scalable campaign systems, and conversational product storytelling within a fast-moving consumer technology environment.
Running Gear Storyboard
Videos
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Google Lens — See Anything, Search Anything
Creative Direction • Art Direction • AI-Assisted Creative Production
Led creative development for a multi-use-case campaign exploring how Google Lens transforms visual curiosity into immediate discovery. The work focused on making Lens feel intuitive, authentic, and seamlessly integrated into everyday moments for Gen Z and Millennial iOS users.
Built around the concept “See Anything, Search Anything,” the campaign positioned every image, object, or interaction as an entry point into deeper understanding — from translation and shopping to contextual visual search.
The creative system balanced lifestyle storytelling with lightweight motion, conversational UX moments, and visually-driven interactions that reflected how modern audiences naturally browse, explore, and make decisions.
Featured Use Cases:
Translate — Animated Explainer
A lifestyle-driven spot centered around a Greek café menu, demonstrating how Lens can instantly translate unfamiliar language in real time to create a more approachable travel experience.
A lifestyle-driven spot centered around a Greek café menu, demonstrating how Lens can instantly translate unfamiliar language in real time to create a more approachable travel experience.
Shop — Make Moves
A fashion-focused browsing experience showing users discovering products directly from visual inspiration while scrolling through editorial and social content.
A fashion-focused browsing experience showing users discovering products directly from visual inspiration while scrolling through editorial and social content.
Visual Search — Switch Perspectives
A visual-search concept using sourdough bread as the entry point for deeper contextual questioning and problem-solving through conversational follow-up prompts.
A visual-search concept using sourdough bread as the entry point for deeper contextual questioning and problem-solving through conversational follow-up prompts.
Creative Approach:
The campaign intentionally moved away from overly polished tech advertising in favor of more natural, observational storytelling aligned with visually-driven audiences seeking authenticity and utility.
The campaign intentionally moved away from overly polished tech advertising in favor of more natural, observational storytelling aligned with visually-driven audiences seeking authenticity and utility.
I led the creative direction across the campaign system, ensuring consistency with Google brand standards while guiding the development of AI-assisted visuals, motion, localization, and scalable asset production.
Responsibilities:
•Led overall creative direction and visual consistency across campaign executions
•Directed AI-generated image and video development
•Oversaw brand guideline adherence across motion and static assets
•Guided scalable resizing and localization workflows across five languages
•Collaborated with production and creative teams to maintain consistency across multiple formats and placements
•Led overall creative direction and visual consistency across campaign executions
•Directed AI-generated image and video development
•Oversaw brand guideline adherence across motion and static assets
•Guided scalable resizing and localization workflows across five languages
•Collaborated with production and creative teams to maintain consistency across multiple formats and placements
Statics
Deliverables:
•Animated explainers
•Lifestyle campaign visuals
•Motion and static social assets
•AI-assisted image and video generation
•Multi-language localized campaign system
•Animated explainers
•Lifestyle campaign visuals
•Motion and static social assets
•AI-assisted image and video generation
•Multi-language localized campaign system
Videos
