USA Gold Campaign Series
Agency: Colangelo
Client: Commonwealth - Altadis
Art Direction • Campaign Design • Illustration
Led art direction and visual development for a multi-phase direct mail campaign series for USA Gold, focused on crafting a cohesive visual narrative around heritage, craftsmanship, and product journey storytelling.
The campaign unfolded as a serialized experience, visually tracing the process from tobacco cultivation and production through manufacturing, retail placement, and consumer engagement moments. Worked closely with photographers and production teams throughout concept development, on-set art direction, layout design, and final campaign execution.
Agency: Colangelo
Client: Commonwealth - Altadis
Art Direction • Campaign Design • Illustration
Led art direction and visual development for a multi-phase direct mail campaign series for USA Gold, focused on crafting a cohesive visual narrative around heritage, craftsmanship, and product journey storytelling.
The campaign unfolded as a serialized experience, visually tracing the process from tobacco cultivation and production through manufacturing, retail placement, and consumer engagement moments. Worked closely with photographers and production teams throughout concept development, on-set art direction, layout design, and final campaign execution.
For the second phase of the campaign, created a series of custom hand-illustrated infographic elements and visual storytelling assets that brought a more crafted, editorial feel to the work while helping simplify and humanize complex production narratives.
The project combined photography, illustration, editorial layout, and narrative sequencing across highly detailed direct mail experiences designed to feel immersive, tactile, and visually connected from piece to piece.
The project combined photography, illustration, editorial layout, and narrative sequencing across highly detailed direct mail experiences designed to feel immersive, tactile, and visually connected from piece to piece.
SpinBrush Campaign Holiday Series
Agency: Colangelo
Client: Church & Dwight
Art Direction • Advertising Design
Led art direction and visual development for a series of national advertising campaigns for Spinbrush, created for family, lifestyle, and children-focused publications including Better Homes & Gardens, National Geographic Kids, Parents, and FamilyFun.
Agency: Colangelo
Client: Church & Dwight
Art Direction • Advertising Design
Led art direction and visual development for a series of national advertising campaigns for Spinbrush, created for family, lifestyle, and children-focused publications including Better Homes & Gardens, National Geographic Kids, Parents, and FamilyFun.
Concepted campaign visuals and collaborated closely with photographers, talent, and production teams throughout the shoot process to create playful, energetic imagery tailored to both children and parents.
Handled all post-production, compositing, retouching, and final Photoshop artwork across the campaign series, helping bring a polished, expressive visual style to print advertisements distributed nationally across multiple editorial placements.
