Cinema4D Gillette Displays
Agency: Grey NY
Brand: Gillette
Designer • Concept Development • 3D Visualization
Led design and 3D visualization for custom retail displays and immersive in-store flythrough experiences developed for Gillette and 3M.
Created concept renderings, environmental mockups, and animated retail walkthroughs used across pitch presentations, sell-in decks, and vendor production development. Worked closely with creative, production, and fabrication teams to bring large-scale retail concepts to life while aligning with retailer-specific endcap guidelines and best practices for Target and Walmart.
The work combined conceptual retail storytelling, spatial design, and production visualization to help communicate final in-store experiences before fabrication and rollout.
Agency: Grey NY
Brand: Gillette
Designer • Concept Development • 3D Visualization
Led design and 3D visualization for custom retail displays and immersive in-store flythrough experiences developed for Gillette and 3M.
Created concept renderings, environmental mockups, and animated retail walkthroughs used across pitch presentations, sell-in decks, and vendor production development. Worked closely with creative, production, and fabrication teams to bring large-scale retail concepts to life while aligning with retailer-specific endcap guidelines and best practices for Target and Walmart.
The work combined conceptual retail storytelling, spatial design, and production visualization to help communicate final in-store experiences before fabrication and rollout.
Gillette Interactive End Cap
Gillette x FCB
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3M Displays
Red Stripe -"Hooray Beer" Campaign
Agency: Colangelo
Brand: Diageo - Red Stripe
Creative Direction • Illustration • Production Management
Agency: Colangelo
Brand: Diageo - Red Stripe
Creative Direction • Illustration • Production Management
Led the creative development and final production for a multi-piece Red Stripe retail and on-premise campaign inspired by the brand’s bold, handcrafted advertising heritage and iconic Caribbean bar signage culture.
Created an original hand-painted hero illustration featuring an upside-down Red Stripe bottle transformed into a glowing “lightbulb idea,” developed around the campaign headline “Hooray Beer Locator.” The visual direction drew from vintage hand-painted beer advertisements and authentic neighborhood shop signage, bringing a more human, imperfect, and culturally grounded energy to the campaign.
Oversaw the full production rollout and release of more than 40 mechanicals across multiple formats, including coasters, posters, bar signage, retail displays, and large-scale environmental graphics for bars and stores. Managed final production, print preparation, and asset adaptation across a wide range of applications while maintaining consistency and visual impact throughout the campaign system.
Created an original hand-painted hero illustration featuring an upside-down Red Stripe bottle transformed into a glowing “lightbulb idea,” developed around the campaign headline “Hooray Beer Locator.” The visual direction drew from vintage hand-painted beer advertisements and authentic neighborhood shop signage, bringing a more human, imperfect, and culturally grounded energy to the campaign.
Oversaw the full production rollout and release of more than 40 mechanicals across multiple formats, including coasters, posters, bar signage, retail displays, and large-scale environmental graphics for bars and stores. Managed final production, print preparation, and asset adaptation across a wide range of applications while maintaining consistency and visual impact throughout the campaign system.
The Art of Shaving
Agency: Colangelo
Brand: The Art of Shaving
Concept • Retail Experience
Agency: Colangelo
Brand: The Art of Shaving
Concept • Retail Experience
Developed retail campaign visuals and in-store promotional assets for The Art of Shaving focused on elevating the brand’s premium barbering experience and in-store grooming services during the early rise of experiential retail and social-first brand moments.
The campaign highlighted the craftsmanship, ritual, and atmosphere of the in-store barber experience through large-format visuals and retail storytelling designed to draw attention within high-traffic shopping environments.
An unexpected cultural moment occurred during Britney Spears’ Las Vegas residency era when she encountered the installation in person and organically shared it on Instagram, generating significant social attention and viral engagement during the early days of platform-driven brand amplification.
The project blended experiential retail design, lifestyle branding, and environmental storytelling at a time when physical retail activations were increasingly intersecting with emerging social media culture.
Original Artwork for The Art of Shaving
Agency: Colangelo
Brand: The Art of Shaving
Creative Direction • Illustration • Production Management
Agency: Colangelo
Brand: The Art of Shaving
Creative Direction • Illustration • Production Management
Created original campaign artwork for The Art of Shaving inspired by classic tattoo culture, vintage barbering, and traditional Sailor Jerry-style illustration aesthetics.
The campaign targeted the growing crossover between grooming culture and tattoo lifestyle communities, drawing visual inspiration from old-school flash art, hand-lettering, and Americana tattoo iconography commonly associated with beards, mustaches, and traditional barbershop culture.
Developed the artwork from hand-drawn sketches through final digital execution in Photoshop, blending analog illustration techniques with modern campaign production. The final assets were adapted across retail and promotional applications while maintaining the handcrafted energy and authenticity central to the concept.
The campaign targeted the growing crossover between grooming culture and tattoo lifestyle communities, drawing visual inspiration from old-school flash art, hand-lettering, and Americana tattoo iconography commonly associated with beards, mustaches, and traditional barbershop culture.
Developed the artwork from hand-drawn sketches through final digital execution in Photoshop, blending analog illustration techniques with modern campaign production. The final assets were adapted across retail and promotional applications while maintaining the handcrafted energy and authenticity central to the concept.
Original Artwork for Kraft Powdered Drink Mixes
Agency: Colangelo
Brand: Kraft
Original Illustration • Retail Campaign Design
Created original watercolor artwork for a national Kraft Heinz powdered drink mix campaign after an experimental personal illustration caught the attention of the Creative Director during downtime between production work.
Agency: Colangelo
Brand: Kraft
Original Illustration • Retail Campaign Design
Created original watercolor artwork for a national Kraft Heinz powdered drink mix campaign after an experimental personal illustration caught the attention of the Creative Director during downtime between production work.
What began as a spontaneous series of hand-painted fruit studies and beverage sketches evolved into a fully realized retail display concept that was ultimately presented to — and approved by — the client for national in-store rollout.
The final campaign blended hand-painted watercolor textures with vibrant color and layered digital composition to create a more organic, energetic retail presence that stood out against traditional beverage-category visuals in-store. Adapted across large-scale retail and POS applications, the work helped bring a more handcrafted, expressive feel to the brand’s shelf presence.
Key Visuals
Agency: Colangelo
Concept • Art Direction
A selection of nationally distributed key visuals and retail concepts developed across multiple Diageo brands.
Agency: Colangelo
Concept • Art Direction
A selection of nationally distributed key visuals and retail concepts developed across multiple Diageo brands.
This collection highlights a range of Photoshop-driven campaign concepts created for in-store retail and point-of-sale experiences. Developed as high-impact visual explorations, each concept was designed to translate effectively across large-scale retail environments and national store rollouts.
The work focused on creating bold, attention-grabbing retail moments that balanced brand storytelling, shopper engagement, and production feasibility across a variety of formats and retail placements.
